VIELÄ offers comprehensive product development, which can be undertaken in a collaborative manner with museum stores, arboretums, conservatories, or retailers to create custom products.
We help to identify jewelry products that will best resonate with the target consumer for each institution. We listen to the price point needs and recommend products with highest probability for successful sales within these parameters.
The jewelry can be designed for a new exhibit, a special event, a catalog, or to become a signature piece for an organization. The custom product design service can incorporate natural elements sampled directly from, or special to, the grounds of an institution’s property, or can be a newly conceptualized interpretation, infused with a chosen natural element.
Sample 1: Winterthur Museum Gardens and Library: Winterthur commissioned VIELÄ to create a custom collection featuring the Lily of the Valley flower, special to the grounds of the property and one of Henry Francis DuPont's favorite flowers. He would often gift a bouquet of these May flowers to guests of the estate. Lilies of the Valley have long been associated with weddings by also symbolize sweetness, a sign of good luck and a return of happiness. Crafted of sterling silver exclusively for Winterthur, the collection features fresh pressed Lily of the Valley.
Sample 2: The Fort Collins Museum of Discovery: The museum commissioned VIELÄ to create a custom pair of earrings to compliment the Pterosaurus: Flight in the Age of Dinosaurs exhibit. The image on the earrings was created with a real impression of a Norfolk Island Pine, a common houseplant belonging to a family of pine that was abundant during the time of the Pterosaurus. The composition of the needles evokes images of fossils, wings and flight.