VIELÄ offers comprehensive product development, which can be undertaken in a collaborative manner with museum stores, arboretums, conservatories, or retailers to create custom products.
We help to identify jewelry products that will best resonate with the target consumer for each institution. We listen to the price point needs and recommend products with highest probability for successful sales within these parameters.
The jewelry can be designed for a new exhibit, a special event, a catalog, or to become a signature piece for an organization. The custom product design service can incorporate natural elements sampled directly from, or special to, the grounds of an institution’s property, or can be a newly conceptualized interpretation, infused with a chosen natural element.
Sample 1: The Farmers Museum: The New York State Historical Association commissioned VIELÄ to create a custom collection complimenting a two year exhibit. The exhibit entitled, Farming’s New Era: From Field to Table in New York State, features the growth and harvest of hops in upstate New York since the early 1800’s.
Sampled from the Cascade variety of hops, and crafted of sterling silver, the collection offers two styles of earrings, two styles of necklaces, a bracelet and a lapel pin.
Sample 2: The Fort Collins Museum of Discovery: The museum commissioned VIELÄ to create a custom pair of earrings to compliment the Pterosaurus: Flight in the Age of Dinosaurs exhibit. The image on the earrings was created with a real impression of a Norfolk Island Pine, a common houseplant belonging to a family of pine that was abundant during the time of the Pterosaurus. The composition of the needles evokes images of fossils, wings and flight.