Sweet Succulents Have Arrived


Outside my studio window, bright sunshine is streaming down. The icy winter is coming to an end and signs of warmth and growth will begin soon. The soil is almost soft enough to turn over, readying for peas and onions to be planted. We have been preparing to debut designs for the spring, and are so proud to have new botanicals to share. Succulents, lilac and hydrangea are all the newest textures in our collections. Sweetness Earrings, Heart to Heart Necklace and Corona Earrings are just a few of the new pieces. As we share these pieces with you, I am reminded that seasons and cycles are comforting, warm sunshine is the best elixir and new growth is always possible.

Style Watch: Studs

stud group.jpg

Honestly, it’s really simple…studs are always in style and compliment every facial shape and hair style. Here at VIELÄ, we like to focus less on trends and more on classic elegance.

Share Words of Kindness and Care

Sentiments 1 web.jpg
Sentiments 1 a.jpg
Sentiments 2 web.jpg

We are so proud to introduce VIELÄ Sentiments, an exclusive collection of printed cards designed to show words of kindness, encouragement and love with the people you hold most precious.

You may choose a complimentary Sentiment, reflective of the thoughts you would like to share, with every item purchased on our website, or in-person at one of our shows. Upon checkout you will be prompted to make your selection for each item. Let’s celebrate the season of giving through kindness and thoughtfulness.

Cards are printed on recycled cotton paper made from t-shirt offcuts.

VIELÄ Collaborates with the Calvert Marine Museum

VIELÄ Jewelry is proud to announce the debut of Along the Cliffs, a sterling silver necklace exclusively designed for the Calvert Marine Museum. The piece is a tribute to fossil sharks and cast from an authentic fossilized shark tooth, belonging to the silky shark, Carcharhinus falciformis.

These sharks were present during the Miocene epoch and lived in the shallow Atlantic Ocean that once covered Southern Maryland. This is one of the few sharks known from fossil teeth found along Calvert Cliffs that is still alive today. It is one of the most abundant living sharks and can be found around the world in tropical waters. The necklace is available in a 16” or 18” length and is proudly made in the United States. Please contact the Museum Store at the Calvert Marine Museum for purchase.

The Calvert Cliffs, photo credit: SG and Jenn Gerholdt

The Calvert Cliffs, photo credit: SG and Jenn Gerholdt

Shark Tooth 3.jpg

Featured Museum Product: Cummer Museum of Art and Gardens

Boxwood Collection, sterling silver

Boxwood Collection, sterling silver

Boxwood Ornament, pewter

Boxwood Ornament, pewter

In September 2017, Hurricane Irma devastated areas of the Florida coast. In particular, the Cummer Museum of Art and Gardens suffered extensive damage to their historic gardens. During the storm surge, the river is estimated to have risen four feet, causing flooding that lasted up to 24 hours. The salinity of the water devastated all the living matter and the gardens were closed indefinitely. 

To honor and preserve the historic plants, VIELÄ Jewelry, in collaboration with the Cummer Shop, created a custom jewelry collection. The image on the jewelry and the ornament is created with a real impression of boxwood cut from the Cummer Gardens. The parentage of this specimen dates to 1931, planted in Mrs. Cummer’s time, and cannot be readily purchased. Boxwoods are used throughout the Italian, English, and Olmsted Gardens. The Cummer Gardens are on the National Register of Historic Places.

To learn more about the Garden reconstruction, visit here.

The Boxwood Collection is available exclusively at the Cummer Shop. Please contact the shop directly for purchase.




Congratulations to the MSA for an ICON HONOR

Sending along warm congratulations to the Museum Store Association which has been awarded the prestigious ICON HONORS in the 2018 Branding Category for the brand development in the launch of Museum Store Sunday.

VIELÄ Jewelry is a Founding Sponsor of Museum Store Sunday and is so proud to be part of this global initiative to promote the important work of museum stores. Read the full article here.

Service Award from the Museum Store Association

MSA service award.jpg

Angela Colasanti of VIELÄ Jewelry is honored to be awarded with a Service Award from the Museum Store Association. Given at the MSA Forward Conference in April 2018, this award recognizes Angela's contributions to the Advocacy Committee of Museum Store Sunday. More information about the 2018 MSA Awards can be found here.

Share Your Love on Mother's Day

occasions image.jpg

My grandmother, Gemma, was my second mother. I would visit her a few times each week and be treated to homemade pasta, laughs and life lessons. She taught me practical skills such as sewing, cooking and baking. More importantly, she emulated kindness, generosity and fortitude, serving as an admirable role model for most of my life. This Mother's Day, I remember her and all of the loving women who have shared their love.  Gemma's Garden was created in her honor, reflecting all of the ways she cultivated kindness in our family.

MSA Forward 2018 in Washington DC

postcard graphic MSA 2018.jpg

Greetings fellow Museum Store Association Members!  Our Conference is only a week away! If you are headed to show, we are featuring a Show Special where you will receive FREE Shipping on a $350 order placed at the show and also choose a complimentary pair of our new Blossom or Tangled Hearts Earrings.

Also, join Angela as she presents Breakout Session #16 Shine Bright like a Diamond:  Using Sales Strategies, Customer Engagement and Critical Thinking to Increase Revenue from Jewelry Sales on Monday, April 30th at 10:30 am.

See you in DC!