Shine Bright Like a Diamond

The Museum Store Association 2018 Conference and Expo is only a month away! Attendees, join Angela for Breakout Session #16 Shine Bright like a Diamond: Using Sales Strategies, Customer Engagement and Critical Thinking to Increase Revenue from Jewelry Sales on Monday, April 30th at 10:30 am.

Also, Angela will be part of the panel discussion Let's Talk Museum Store Sunday on Monday, April 30th at 8:00 am. Panelists include Susan Tudor of Cummer Museum and Gardens, Stuart Hata of The Fine Arts Museums of San Francisco, Paul Stewart-Stand of Stewart/Stand, Marisa Jones Issa and Erik Perez of HelloPR.

See you in DC!

Small but Mighty...

 Nura Earrings

Nura Earrings

This spring, we designed tiny studs that can mix and match with most pieces in the VIELÄ Collections and your own jewelry collection.  Samples of pine, seed pod, and shells are artfully interpreted into everyday cuties.  

Please VOTE for VIELÄ Jewelry


Hello friends!  VIELÄ Jewelry has applied for the 2018 American Small Business Challenge and the 2018 National SCORE Award. In order to advance to the next round, we need to secure 100 votes. If you have a minute, please click here and VOTE. There is no need to submit any information or register…just click the VOTE button.  The public voting period is open through February 14th and the winners will be announced on March 27th.

Happy New Year and Thank You!


Thank you to all who supported VIELÄ Jewelry in 2017. From our retail partners, to our customers online and at shows, and to our vendors, we are grateful for your relationship. It was a wonderful year full of walks in the woods looking for botanicals, beachcoming for shells, and transforming them into precious treasures for you to enjoy. Best wishes for a healthy and happy new year.  Be Well!

Museum Store Sunday is Three Days Away

Museum Store Sunday is only three days away. We invite you to “Be a Patron” at the Barnes Shop on Sunday, November 26, 2017. Holiday shopping at museum stores offers you not only quality gifts filled with inspiration and educational value, but through your purchases, will also directly support your favorite museums. Museum Store Sunday at the Barnes Shop brings you tea tasting, art-inspired gifts, and a Designer Showcase featuring Designer Paul Stewart-Stand of Stewart/Stand and Angela Colasanti of VIELÄ Jewelry. Patrons will receive a free tote bag with any purchase over $50. We hope to see you there! Hours are 10:30-5:00.

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It's Time to Fall into Winter

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It's that time of year again when we gather together for the annual Fall into Winter Artisan Driving Tour. Enjoy the studios of Berks County artisans, along with some tasty food venues.  VIELÄ Jewelry will be exhibiting at the Rohrbach Pottery Studio located at 151 Weller Road in Barto, PA with Kenneth Burton (woodworking), Gail Fronheiser (painting) and Linda Austerberry (ceramics). Join us on Friday or Saturday from 10-5. Holiday refreshments will be served.

Lily of the Valley Exclusive Jewelry Collection Debuts at Winterthur

In collaboration with Winterthur Museum, VIELÄ Jewelry is proud to announce the debut of the Lily of the Valley Jewelry Collection, exclusive to Winterthur. Fresh pressed lily of the valley were used to create this sweet necklace and earrings set. Lily of the Valley symbolizes sweetness, good luck and a return of happiness. This fragrant May blooming plant is often sent to family and friends as a symbol of love and affection. It was a favorite of Henry Francis DuPont. The pieces are now available in the Museum Store and Winterthur online.

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