Featured Museum Product: Cummer Museum of Art and Gardens

 Boxwood Collection, sterling silver

Boxwood Collection, sterling silver

 Boxwood Ornament, pewter

Boxwood Ornament, pewter

In September 2017, Hurricane Irma devastated areas of the Florida coast. In particular, the Cummer Museum of Art and Gardens suffered extensive damage to their historic gardens. During the storm surge, the river is estimated to have risen four feet, causing flooding that lasted up to 24 hours. The salinity of the water devastated all the living matter and the gardens were closed indefinitely. 

To honor and preserve the historic plants, VIELÄ Jewelry, in collaboration with the Cummer Shop, created a custom jewelry collection. The image on the jewelry and the ornament is created with a real impression of boxwood cut from the Cummer Gardens. The parentage of this specimen dates to 1931, planted in Mrs. Cummer’s time, and cannot be readily purchased. Boxwoods are used throughout the Italian, English, and Olmsted Gardens. The Cummer Gardens are on the National Register of Historic Places.

To learn more about the Garden reconstruction, visit here.

The Boxwood Collection is available exclusively at the Cummer Shop. Please contact the shop directly for purchase.




Congratulations to the MSA for an ICON HONOR

Sending along warm congratulations to the Museum Store Association which has been awarded the prestigious ICON HONORS in the 2018 Branding Category for the brand development in the launch of Museum Store Sunday.

VIELÄ Jewelry is a Founding Sponsor of Museum Store Sunday and is so proud to be part of this global initiative to promote the important work of museum stores. Read the full article here.

Service Award from the Museum Store Association

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Angela Colasanti of VIELÄ Jewelry is honored to be awarded with a Service Award from the Museum Store Association. Given at the MSA Forward Conference in April 2018, this award recognizes Angela's contributions to the Advocacy Committee of Museum Store Sunday. More information about the 2018 MSA Awards can be found here.

Share Your Love on Mother's Day

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My grandmother, Gemma, was my second mother. I would visit her a few times each week and be treated to homemade pasta, laughs and life lessons. She taught me practical skills such as sewing, cooking and baking. More importantly, she emulated kindness, generosity and fortitude, serving as an admirable role model for most of my life. This Mother's Day, I remember her and all of the loving women who have shared their love.  Gemma's Garden was created in her honor, reflecting all of the ways she cultivated kindness in our family.

MSA Forward 2018 in Washington DC

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Greetings fellow Museum Store Association Members!  Our Conference is only a week away! If you are headed to show, we are featuring a Show Special where you will receive FREE Shipping on a $350 order placed at the show and also choose a complimentary pair of our new Blossom or Tangled Hearts Earrings.

Also, join Angela as she presents Breakout Session #16 Shine Bright like a Diamond:  Using Sales Strategies, Customer Engagement and Critical Thinking to Increase Revenue from Jewelry Sales on Monday, April 30th at 10:30 am.

See you in DC!

Shine Bright Like a Diamond

The Museum Store Association 2018 Conference and Expo is only a month away! Attendees, join Angela for Breakout Session #16 Shine Bright like a Diamond: Using Sales Strategies, Customer Engagement and Critical Thinking to Increase Revenue from Jewelry Sales on Monday, April 30th at 10:30 am.

Also, Angela will be part of the panel discussion Let's Talk Museum Store Sunday on Monday, April 30th at 8:00 am. Panelists include Susan Tudor of Cummer Museum and Gardens, Stuart Hata of The Fine Arts Museums of San Francisco, Paul Stewart-Stand of Stewart/Stand, Marisa Jones Issa and Erik Perez of HelloPR.

See you in DC!

Small but Mighty...

 Nura Earrings

Nura Earrings

This spring, we designed tiny studs that can mix and match with most pieces in the VIELÄ Collections and your own jewelry collection.  Samples of pine, seed pod, and shells are artfully interpreted into everyday cuties.  

Please VOTE for VIELÄ Jewelry


Hello friends!  VIELÄ Jewelry has applied for the 2018 American Small Business Challenge and the 2018 National SCORE Award. In order to advance to the next round, we need to secure 100 votes. If you have a minute, please click here and VOTE. There is no need to submit any information or register…just click the VOTE button.  The public voting period is open through February 14th and the winners will be announced on March 27th.