Plum Blossom Jewelry is proud to announce that it will become VIELÄ Jewelry, as of December 1, 2014. The new brand more wholly defines the elegance, sophistication and quality of our jewelry. Layered with meaning, VIELÄ is a Finnish word for "still to come, or yet to be". It is also an anagram of the word ALIVE. Both of these concepts define what VIELÄ is and what it will become.